This marks Wet n Wild’s first-ever influencer collaboration.

License Global

February 13, 2020

1 Min Read
bretman.png

In the past, social media influencer Bretman Rock has ventured into multiple makeup collaborations. He’s worked with the likes of Morphe and Colourpop, but Rock has now ventured with makeup brand Wet n Wild.

The partnership, called “Jungle Rock,” marks Wet n Wild’s first collaboration with a social media influencer collaborations.

"Getting the call that Wet n Wild wanted to build a collection around me and what I stand for? I'm gay, I'm an immigrant, I'm a POC, and in 2020 I'm taking affordable beauty to the next level," Rock said in a release. "A makeup line by a man will be in-store across the globe. That's my power. That's our power. Welcome to the jungle." 

The collection consists of 10 products: three lip glosses, a three-in-one face mist, a highlighting duo, a lifting mascara, three brushes and an eyeshadow palette. Products will cost less than $15.

“We focused on how colorful I am, everything is very colorful, and I feel like my entire vibe and aesthetic right now is just very ’80s and ’90s,” Rock told Style Caster. “Like, retro colors but with more modern and hip strategies. I feel like I’m trying to marry editorial looks and colors with the aesthetic of modern, Instagram makeup, really.”

The Jungle Rock collection will be available beginning Feb. 15 at 20,000 Ulta locations worldwide as well as on wetnwild.com on Feb. 18.

Read more about:

Wet n Wild

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like