In the past, social media influencer Bretman Rock has ventured into multiple makeup collaborations. He’s worked with the likes of Morphe and Colourpop, but Rock has now ventured with makeup brand Wet n Wild.
The partnership, called “Jungle Rock,” marks Wet n Wild’s first collaboration with a social media influencer collaborations.
"Getting the call that Wet n Wild wanted to build a collection around me and what I stand for? I'm gay, I'm an immigrant, I'm a POC, and in 2020 I'm taking affordable beauty to the next level," Rock said in a release. "A makeup line by a man will be in-store across the globe. That's my power. That's our power. Welcome to the jungle."
The collection consists of 10 products: three lip glosses, a three-in-one face mist, a highlighting duo, a lifting mascara, three brushes and an eyeshadow palette. Products will cost less than $15.
“We focused on how colorful I am, everything is very colorful, and I feel like my entire vibe and aesthetic right now is just very ’80s and ’90s,” Rock told Style Caster. “Like, retro colors but with more modern and hip strategies. I feel like I’m trying to marry editorial looks and colors with the aesthetic of modern, Instagram makeup, really.”
The Jungle Rock collection will be available beginning Feb. 15 at 20,000 Ulta locations worldwide as well as on wetnwild.com on Feb. 18.