Former Disney Channels, Playmobil and Warnermedia executive will oversee co-production and distribution of IPs aimed at children and family audiences.

License Global

April 13, 2023

1 Min Read
Lars Wagner.
Lars Wagner. DeAPlaneta Entertainment

DeAPlaneta Entertainment has announced Lars Wagner will be DeAPlaneta Kids & Family’s director of two key European territories for the company: GSA (Germany, Switzerland and Austria) and CEE (Central and Eastern Europe).

Wagner will oversee the activities carried out in the territories, in relation to the co-production and distribution of IPs aimed at children and family audiences, as well as the management and exploitation of these IPs through licensing agreements and the digital environment. Wagner will also help consolidate the international strategy of three projects co-produced by DeAPlaneta Kids & Family: “Milo,” “Magic Lilly” and “Superpigs.” 

Wagner’s previous roles include general manager, Disney Channels, GSA territory, chief marketing officer, Playmobil worldwide and vice president, digital content strategy and production, Warnermedia. 

“Lars Wagner is one of the most-experienced professionals in the children’s and family entertainment sector in the European market, especially in the German market,” says Ignacio Segura de Lassaletta, chief executive officer, DeAPlaneta Entertainment. “His track record and recognized prestige will be of invaluable help in consolidating DeAPlaneta Kids & Family’s position on the international stage.” 

Related:URODA Polska, DeAPlaneta Entertainment Take The Smurfs into Children’s Hygiene

“I am excited to help DeAPlaneta Kids & Family achieve its ambitious goals,” says Wagner. “I look forward to working with the team to develop new IPs, strengthen the company’s position in key European markets and help drive growth across the division.” 

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