DeAPlaneta Secures Global Licensing Deals for ‘Milo’

In just one year, DeAPlaneta Entertainment has announced the 11th deal in a line of licensing campaigns for preschool series, “Milo.”

License Global

November 29, 2022

1 Min Read
Characters from “Milo.”
Characters from “Milo.”DeAPlaneta

Now broadcasted worldwide, Fourth Wall’s animated preschool series, “Milo,” has landed in a range of licensed goods from fashion to publishing. 

Recently launched were costumes with Spanish brand MOM, British underwear and urban clothing collection with Fashion U.K. and a range of home textiles with Character World. In Q2 2023, a range of educational games with Educa Borras will launch, and “Milo” jigsaws and boardgames with Ravensburger.  

Signing three publishing deals (with more pending), Editorial Planeta Junior and Penguin Random House Portugal will release a collection of “Milo” books in Spain and Portugal. Editorial Planeta Mecicana will publish a range of reading, coloring and audiobooks in Latin America and the U.S. 

Tonies will create “Milo” figures with built-in music and audio content for the Toniebox, and be made available across the U.K. and France, as well as a few French-speaking European countries.  

Bandai will launch the first “Milo” toy line, including playsets and figurines, role play, vehicles, electronic educational games and plush toys in spring 2023. The agreement with Bandai as a master toy will reach territories including the U.K., Ireland, Spain, Portugal, France, Germany and Italy.  

DeAPlaneta has also secured the global expansion of the IP through partnerships with WP Brands, Lotus Global Marketing LatAm and Lotus Brazil, the international agents responsible for managing and strengthening the brand in Australia, LatAm and Brazil.

Related:Bandai to Launch First Ever ‘Milo’ Toy Range

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DeAPlaneta Entertainment

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