DeAPlaneta Secures Global Licensing Deals for ‘Milo’

In just one year, DeAPlaneta Entertainment has announced the 11th deal in a line of licensing campaigns for preschool series, “Milo.”

License Global

November 29, 2022

Characters from “Milo.”DeAPlaneta

Now broadcasted worldwide, Fourth Wall’s animated preschool series, “Milo,” has landed in a range of licensed goods from fashion to publishing.

Recently launched were costumes with Spanish brand MOM, British underwear and urban clothing collection with

Fashion U.K.

and a range of home textiles with Character World. In Q2 2023, a range of educational games with Educa Borras will launch, and “Milo” jigsaws and boardgames with

Ravensburger

Signing three publishing deals (with more pending), Editorial Planeta Junior and

Penguin Random House

Portugal will release a collection of “Milo” books in Spain and Portugal. Editorial Planeta Mecicana will publish a range of reading, coloring and audiobooks in Latin America and the U.S.

Tonies

will create “Milo” figures with built-in music and audio content for the Toniebox, and be made available across the U.K. and France, as well as a few French-speaking European countries. 

Bandai will launch the first “Milo” toy line, including playsets and figurines,

role play, vehicles, electronic educational games and plush toys in spring 2023. The agreement with Bandai as a master toy will reach territories including the U.K., Ireland, Spain, Portugal, France, Germany and Italy. 

DeAPlaneta

has also secured the global expansion of the IP through partnerships with WP Brands, Lotus Global Marketing LatAm and Lotus Brazil, the international agents responsible for managing and strengthening the brand in Australia, LatAm and Brazil.