This agreement will lead to the distribution of limited edition perfume and hygiene products for children across central and eastern Europe. The Smurfs collection will feature a range of soaps, bath salts, deodorants, lotions and much more, available from a range of physical points of sale (including Auchan, Carrefour, Real, Makro, Tesco, Drogerie Natura, Hebe and Biedronka) and e-commerce platforms as of this November.
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