How Did COVID Impact 2020 and 2021 for Licensing?

License Global study highlights the impact that the COVID-19 pandemic has had on licensing today and in the next many years.

License Global, Content Editor

November 19, 2020

1 Min Read
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In late 2019, the world learned of a new disease first identified in Wuhan, China. The virus causing that disease, COVID-19, was revealed to be highly contagious and potentially deadly. Globally the threat of the virus has caused worldwide concern and prompted lockdowns all over the world. No business was untouched by the pandemic, and we’re still seeing the effects to this day. But how has it impacted licensing thus far?

License Global revealed this and more in its newest insights report: “License Global Insights – COVID-19: What Happens Next?” From regional outlooks to long-term impacts and more, this extensive study touches on the most important questions everyone in the licensing industry needs answers for during this unprecedented time. How have licensing contracts changed? What have renegotiations been like and what does that say about the industry? What are the main areas of impact? What are internal challenges that must be faced?

Learn the answers to all of this and more by downloading the insights report today.

 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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