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License Global Insights – COVID-19: What Happens Next?

Discover how the industry is navigating today’s unique licensing landscape in this brand new report so you can plan for what comes next.

LIC1020_Whitepaper_Oct29_CV[5] (3).pngIn late 2019, the world was thrown off its axis and forced to grapple with COVID-19, which quickly disrupted all facets of society, business, consumer behavior and retail. No sector of business was unscathed by the economic fallout in 2020, including the $292.8 billion brand licensing industry.

License Global identified the need to gather survey data and actionable insights into how COVID-19 was affecting the brand licensing business. Discover how the brand licensing business was affected by COVID-19 and how the industry is navigating today’s unique new licensing landscape so you can plan for what comes next.


In this report, find data-driven insights into:

  • The impact of COVID-19 on the licensing industry, including changes to licensing contracts.
  • Key licensing trends and challenges.
  • How brands and professionals are engaging with customers post-COVID.
  • The future of retail and customer engagement.
  • Product and industry category analysis for 2021 onwards.

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