April 6, 2018
Fox Consumer Products exec Jeffrey Godsick to head Sony's worldwide partnerships division.
Jeffrey Godsick has stepped down from his role as president of Fox Consumer Products to join Sony Pictures Motion Picture Group as executive vice president of worldwide partnerships.
In his new role, Godsick will lead the creation and execution of global promotion strategies for Sony’s films, according to Variety.
Godsick's appointment follows the recent departure of two top Sony execs–Greg Economos, senior vice president of global consumer products, in September and George Leon, vice president of consumer marketing, just this March.
For its part, Fox is now aggressively seeking a replacement for Godsick.
Godsick has led Fox’s consumer products division since October 2011 where he oversaw the activities and licensing for Fox’s film and TV properties. During that time led Fox’s transition from a traditional licensing model into a global, 360-degree lifestyle brand by leveraging Fox’s properties in multiple ways including high-end designer collaborations, niche products, live shows, theme parks and a variety of promotional initiatives.
As head of FCP Godsick also spearheaded the company’s global expansion by taking Ice Age to Russia with a major retail partnership, establishing an office in Singapore to further expand throughout Asia, planning the first Fox-branded theme park in Malaysia and building a network of top licensing agents to establish Fox’s consumer products program in key countries and local markets.
Godsick originally joined Fox in 1995 where he initially held various marketing positions. Then in 2006, he left to become president of Fox-Walden, a joint marketing venture between Fox and Walden Media, for two years before rejoining the studio.
For more about Godsick and his approach to licensing, check out the License! Global cover story "Fox is Feelin' It" from February 2015.
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