Beanstalk Deepens Roots in Germany

Global brand extension agency expands its European footprint with g.l.a.m.

Beanstalk will expand its presence throughout Europe’s GAS regions through a partnership with merchandising and licensing agency g.l.a.m.

“g.l.a.m. shares our passion and experience for developing long-term brand extension programs on behalf of world-class brands and is perfectly positioned to help us build our business in the German speaking markets,” says Lisa Reiner, managing director, Beanstalk Europe and Asia Pacific. “Many of our clients, especially those in the food and beverage, hard goods and digital entertainment space, have a very strong resonance in the region and we are excited to collaborate with g.l.a.m. to further build their programs in these key European markets.”

Headquartered in Munich, g.l.a.m. will work with Beanstalk on exploring local opportunities in Germany, Austria and Switzerland, while further broadening the reach of Beanstalk’s existing clients across the digital entertainment, hard goods and food and beverage spaces.

“We are thrilled to have the opportunity to work with Beanstalk in the GAS region, collaborating to grow the European licensing footprint for some of the world’s most recognized brands,” says Kristin Ehring, director, sales and accounts, g.l.a.m. “Through our alliance, we look forward to further elevating g.l.a.m.’s position in Germany, tapping into our respective regional expertise to unlock new business opportunities for future and existing clients.”