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Brand Licensing Europe Recap: The Biggest Trends We Spotted on the Show Floor

Watch the recap of the most critical licensing trends observed in fashion, food and beverage and more at this year's Brand Licensing Europe event to discover new opportunities that will help you enhance your licensing strategy.

License Global

October 5, 2022

2 Min Read
Models on the Junk Kouture catwalk during BLEAnthony Fulcher

From September 22 - 24 at the ExCeL in London, the licensing industry came together for a vibrant week of high-end product showcases, dedicated content sessions, and networking at Brand Licensing Europe (BLE). The fashion-themed event drew in thousands of brand owners, manufacturers and retailers from the world's most reputable companies and created an immersive meeting place to capture fresh outlooks on the industry.

As the official publication of Brand Licensing Europe, we gathered the most critical consumer-driving trends we observed at BLE and chatted with the most recognizable and up-and-coming brands about how they are bringing future-driven spins into fashion, food & beverage, and more.

Click the videos for an exclusive look into the most critical trends driving licensing's future and to subscribe to License Global for the latest news, insights, and in-depth analysis across the industry.

Fashion: At the Core of Everyday Life

"Good Licensing models really take their cues from fashion and ultimately a great style guide can provide great assets for a licensee to create extraordinary product in a category that they represent" - Richard Dickson, president and chief operating officer, Mattel

Future Trends - NFTS, The Metaverse and The Rise of Sustainability

Related:Licensing Expo 2022 Show Dailies Now Online

"TikTok has become a really interesting brand marketing channel for all major brand owners, clients are scouting the platform for licensing trends" - Teri Niadna, managing director, Brandgenuity

Food and Beverage: New Opportunities for Partnerships

"There has been a real upsurge in the way that food and beverage has gone further into the market. There has been more brand extensions and you can see food as a licensing genre has become more relevant to people." - Richard Pink, managing director, Pink Key Licensing

For even more insight from Brand Licensing Europe, read the daily show guides here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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