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May 13, 2022
Mattel has announced that it is partnering with HBO Max and Cartoon Network on a pair of new live-action American Girl specials based on the doll and book line. The first special, “American Girl: Corinne Tan,” focuses on the brand’s 2022 Girl of the Year of the same name.
“This diverse portfolio of live-action projects capture the sweetness, the funniness, the chaos, and the messy imperfect genius of growing up and becoming who you are,” says Amy Friedman, head, kids and family programming, Warner Bros. “Let’s face it, most of us can still relate to all those feelings which makes this content so resonant. These projects are a reflection of our commitment to bring in more girls and teens to HBO Max and Cartoon Network with authentic, fun, courageous, and emotional stories that speak to kids’ lives now.”
Produced by MarVista Entertainment, a Fox Entertainment Company, “American Girl: Corinne Tan” will premiere this December on Cartoon Network and the following day on HBO Max. A second American Girl special will follow in 2023.
“MarVista is proud to join Mattel Television and HBO Max in bringing the American Girl franchise to life with ‘American Girl: Corinne Tan,’” says Hannah Pillemer, executive vice president, creative affairs, MarVista. “Corrine’s story really resonated with our team as an inspiring reflection of what many young adult females are grappling with today. Set against the beautiful backdrop of a Colorado ski town, Corinne perseveres through challenging changes in her family dynamic, with help from her younger sister Gwynn and a spirited Search and Rescue pup named Flurry. What’s not to love?”
“American Girl: Corinne Tan” will debut in the U.S. in December on Cartoon Network, with availability on HBO Max the subsequent day. Additional global broadcast and streaming partners are to be announced.
“Mattel Television is excited to partner with HBO Max and Cartoon Network to introduce our new American Girl special featuring 2022 Girl of the Year, Corinne Tan,” says Fred Soulie, senior vice president and general manager, Mattel Television. “Corinne is a strong role model, encouraging viewers to be their true, authentic selves. We are proud to bring her rich story to life and inspire television audiences of all ages.”
Mattel is exhibiting at Licensing Expo 2022. Find out more information here.
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