Live at Licensing Expo: A Conversation with Mattel

Josh Silverman, chief franchise officer and global head, consumer products, Mattel, sits down with License Global to discuss the latest from the toy giant.
McKenna Morgan

June 13, 2023

Josh Silverman, Mattel
Mattel, in ConversationLicense Global

A lot is happening with

Mattel

, from the “

Barbie

” movie to the relaunch of “

Barney

” to the unprecedented collaboration with Hasbro. Like many in the licensing space, Mattel attended

Licensing Expo

2023 in Las Vegas to continue to build on its many successes of 2023. McKenna Morgan, content editor, License Global, sat down for an exclusive interview with Josh Silverman, chief franchise officer and global head, consumer products, Mattel, to discuss the company’s latest and greatest at the event.

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