Live at Licensing Expo: A Conversation with Mattel

A lot is happening with Mattel, from the “Barbie” movie to the relaunch of “Barney” to the unprecedented collaboration with Hasbro. Like many in the licensing space, Mattel attended Licensing Expo 2023 in Las Vegas to continue to build on its many successes of 2023. McKenna Morgan, content editor, License Global, sat down for an exclusive interview with Josh Silverman, chief franchise officer and global head, consumer products, Mattel, to discuss the company’s latest and greatest at the event.