Day four of Licensing Week Virtual kicked off on Thursday providing a breadth of new online opportunities for the industry. The Licensing University online sessions for the day brought out some of the most well-known executives in the licensing industry who shared tips and strategies via various panels. Licensing University was joined on the day by online keynotes, the Pitch the Brands contest, Matchmaking and more.
From listening to speakers to networking and “walking” the virtual show floor, there was something for everyone in the industry to enjoy. Here’s your recap of the fourth day of this inaugural event – and all it had to offer.
Invisible Marketing: A Hidden Tool for Connecting with Consumers Through Licensing
Drawing from his newly published book Invisible Marketing: A Hidden Tool for Connecting with Consumers through Licensing, Jeff Lotman, founder, chief executive officer, Global Icons and owner of Fred Segal, spoke to the brand community today about the power of consumer relationships in licensing.
For more information on Lotman’s book and insight into the creation of his licensing business, Global Icons, check out our coverage of the keynote.
Panel: Why Consumer Research Matters - Especially Now
Adina Avery Grossman, founding partner, Brandgenuity, moderated a deep-dive panel discussion on the importance and power of consumer research.
Panelists included Tammy Talerico, director, licensing, Church & Dwight; Scott Harmon, director, laundry innovation, Church & Dwight; Kyle Whitacre, vice president, sales, CR Brands; and Neelam S. Modi, Upstream Brand Management, CR Brands.
The group dissected an array of topics that highlighted the importance of quality consumer research. Using Arm & Hammer cleaning wipes as a case study, they illustrated techniques, strategies and best practices for gathering insight to deliver success. Grossman asked panelists about the importance of packaging, shelf research, research costs and how best to gather research in a post-COVID-19 climate.
To learn more about the panel, read License Global’s session recap online now.
Pitch the Brands Winner Announced
Pitch the Brands, in partnership with InventHelp, gives inventors the chance to gain firsthand insight on their invention from an executive panel of product experts and thought leaders. Chosen applicants had their product revealed to a live online audience and panel of judges during the Pitch the Brands session during day four of Licensing Week Virtual.
The panel’s experts included host Ronny Smith, managing director, InventHelp; Robert Yusim, president, Product Counsel; Michael Miller, director, product partnerships, Danco, LSP Companies, NCH Corporation; and Tracy Metro, host, Netflix's "House Doctor" and multiple infomercials.
Out of this year’s nominees, The Gentle Soother, was 2020’s winner.
Designers Adam and Misty Fife designed product which they say works like a dream and helped naptime went from an hour-long event to ten minutes of bouncing.
The grand prize package includes a one-on-one consultation package with the panel judges, worth more than $1,500.
Read about highlights from the session by reading our coverage of the competition.
Licensing International Webinar Recap
This year, Licensing University went digital to coincide with Licensing Week Virtual. The online-only event included sessions ranging from how to plan for a post-pandemic world to learning the basics of licensing.
With speakers including Hamutal Schieber, founder and chief executive officer, Schieber Research, and Scott Harmon, director of laundry innovation, Church & Dwight, the series brought some of thought leaders at the forefront of the licensing industry together to chat about where the industry is as well as where its headed. Multiple sessions fell under the Licensing University umbrella, giving those who attended a wealth of exclusive knowledge.
Read about highlights from the session by reading our coverage of Licensing University.
If you couldn’t attend any of the session, you can rewatch all of the panels and presentations for up to one week after the event is over. Register for the first-ever Licensing Week Virtual by clicking here.