Entries are open for Pitch the Brands at Licensing Week Virtual, a submission-based contest developed in partnership with InventHelp for inventors that desire feedback on their product from a brand perspective.
Following Pitch the Brand’s inaugural launch at Licensing Expo 2019, up to ten chosen applicants will have their product revealed to a live online audience and panel of judges for the 2020 edition of the contest taking place on June 18 as an official part of Licensing Week Virtual. The online-only event is curated by the Global Licensing Group and trade association Licensing International, the week’s official sponsor, will take place June 15-19.
Open to U.S.-based applicants only, all finalists will have the opportunity to receive direction and first-hand insight on their invention from recognized licensing and consumer product executives and thought leaders from around the globe while competing for the chance to claim the grand prize of a one-on-one consultation package with InventHelp, worth more than $1,500.
“It has been a pleasure to continue to work alongside Anna Knight and her team at the Global Licensing Group on Pitch the Brands in support of the inventor community, and by extension, the licensing industry,” says Ronny Smith, managing director, InventHelp-Intromark. “Last year’s participants walked away with polished skills and insights from influential brands that they one day may be in business with. We could not be happier with the esteemed panel and we’re all looking forward to added refinement in this year’s edition of the program. We are proud of be a part of Pitch the Brands at Licensing Week Virtual, the sophistication and speed at which the contest and event itself were pulled together in a digital environment is truly a testament to unwavering support the Global Licensing Group, Licensing International, and supporting brands have for our creative industry.”
All submissions will be reviewed by the panel, with up to ten finalists selected to advance to the “Pitch” round based off the following three criteria: the invention’s uniqueness, the brandability of the product and the presentation and pitch of their submission video. This year’s executive-level panel of judges include Ronny Smith, managing director, InventHelp-Intromark; Robert Yusim, president, Product Counsel; Michael Miller, director, product partnerships, Danco, LSP Companies, NCH Corporation.
“Inventors and the creativity they bring to the consumer marketplace are a cornerstone of the global licensing industry,” says Anna Knight, vice president, Global Licensing Group, Informa Markets. “We’re honored to announce the second edition of Pitch the Brands as the contest provides a one-of-a-kind platform for novel and experienced inventors alike to glean insight from industry executives that are otherwise incredibly difficult to present a product/brand extension idea to.”
The call for submissions closes on June 5 and application information can be found at: LicensingWeekVirtual.com/PitchTheBrands. Additional details will be provided to all applicants selected.
For attendees interested in tuning into the live contest, please register for Licensing Week Virtual here: informa.com/LicensingWeekVirtual.