Paws, Inc., licensor of the Garfield property and associated characters, has tapped 19 worldwide licensees to create new Garfield merchandise and campaigns across the globe.
Microsoft has appointed Beanstalk to represent its video game console brand Xbox in the U.K., Europe, Australia and New Zealand.
Rodale has appointed two agents–Global Icons and Asembl Brands of Australia–to develop brand licensing programs for the Men’s Health brand throughout the Asia Pacific.