Samsonite Bags Barbie Luggage Deal
The luggage brand’s agreement will see it develop the series as part of the American Tourister collection. Mattel agreed to license Barbie iconography for production and marketing as part of the Samsonite Europe NV deal. Barbie fans across Europe can get their hands on the limited-edition Barbie gear beginning this May.
Barbie’s deal with Samsonite is the latest in a slew of partnerships established in recent months. This year marks the doll’s 60th anniversary, and to celebrate, Mattel has already inked deals with companies including Puma and National Geographic.