to performers in the kids' space like Blippi, the collection of talent creating self-made content online has become big business. As the leaders in the digital entertainment space begin to amass followers in the millions, they quickly began also to develop licensing deals to take their brand to consumer merchandise. Over the past few years, digital talent has begun to work with top licensees to develop products that speak to their fans in a whole new way.
To discuss the rise of native digital talent in the licensing space, Sid Kaufman and Greg Goodfried of United Talent Agency, along with their client Blippi, are set to host a panel on the future of digital talent in licensing at this year's Licensing Leadership Summit.
Goodfried is the co-head of digital talent UTA. At the talent agency, he represents the biggest stars on YouTube and other platforms such as Shay
Collectively both Goodfried and Kaufman also represent Stevin John, a digital entertainer who has amassed millions of followers on YouTube with his kids' character Blippi. In just a few years since his inception, Blippi has become one of the most popular YouTubers worldwide, with over 19 million YouTube subscribers, 500 million monthly views and billions of total views.
In their session, all three speakers will discuss what it is like to be at the forefront of digitally native content and explore the future of both kids' entertainment as well as digitally native celebrity licensing.
Hear from the Licensing Industry's Leading Voices
for the Licensing Leadership Summit to also hear from thought leaders such as:
, strategic partnerships, Google Shopping;
, Director of Inclusion, Netflix
And many more!
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.