Virgin Hotels Opens E-Store

New e-commerce site lets guests bring home their favorite hotel room features.

Virgin Hotels, part of Sir Richard Branson's Virgin Group, has teamed with Parker&Morgan to let guest bring the hotel experience home.

A new online retail shop features products modeled after the rooms in Virgin Hotels including the SMEG mini-bar fridge, the Vespa Italian scooter desk chair and the award-winning Lounge Bed, which features an ergonomic, padded headboard and a unique corner seat at the foot.

"The Virgin brand has a tremendous history in driving innovation and change," says Peter Whitford, chief executive officer, Parker&Morgan. "Bringing that expertise to the hotel industry is nothing short of a game-changer. We are thrilled to be able to extend the room experience beyond the property to further support brand loyalty. Travelers want to make a connection to the places they visit. There is nothing more intimate than bringing products into your own home."