Tesco Announces Second Season with Billie Faiers’ Chapter B

Billie Faiers has started a second season with Tesco for her home and lifestyle brand, Chapter B, as the autumn/winter collection arrived in nearly 300 stores across the U.K. The range has expanded to 75 products, from its capsule spring/summer edit of 13 lines earlier this year.   

Chapter B By Billie Faiers’ autumn/winter collection will be featured on Tesco’s prime lead in homeware table displays in 289 U.K. stores. The home collection includes the debut bedding edit alongside new season decorative accessories, ribbed mink glassware, lattice latte cushions and photo frames, faux fur throws and more. Later this month, Chapter B Kids Club home collection, featuring the first nursery line, will start to appear in stores and will be in all selected stores by mid-November. 

Faiers and Hunter Price International developed the expanded autumn/winter collection to reflect Faiers’ growing family – with the first nursery range being a nod to Faiers’ third child, Margot. The soft color palette features across the edit, with products, including a nappy caddy, quilted blanket, comforters and softs toys, decorative accessories and keepsake memory boxes and books.  

The new Chapter B Kids Club collection also includes two themed home décor edits, featuring horses and dinosaurs – two of Nelly and Arthur, Faiers’ two eldest children’s favorite things.  

Related:Tesco Begins New Chapter with Billie Faiers

This will be the first time Chapter B Kids Club homeware will be available in Tesco and includes, bedding, plush cushions, storage and decorative wall accessories, as well as handy food on-the-go products, such as snack boxes, water bottles and lunch bags. 

“This second collection in Tesco is a huge step forward for the brand, which is now expanding into new categories for the first time,” says Faiers. “It’s been a really busy year settling into our forever home and with the addition of our beautiful baby girl, I wanted to ensure we incorporate even more lines which reflect my own personal style, as well as all three children.”  

“After only one year since the launch of the brand, to see Chapter B have such a huge presence across the Tesco store portfolio for autumn/winter is amazing,” says Allana Holmes, home and lifestyle sales director, Hunter Price International. “We’re committed to bringing affordable luxe design to the high street. With so much going on in the economic world right now, retail is tough, so to have this support for a new brand and host of new categories during the busiest retail season is fantastic.” 

Billie Faiers has been nominated for an award at this year’s Licensing Awards, in the Best Celebrity Licensed Property category, an award she won in 2022.

Related:Hunter Price to Introduce Its First Crayola Collections to U.K.