Tesco Begins New Chapter with Billie Faiers

Tesco has unveiled a partnership with TV personality, Billie Faiers and her new home and lifestyle brand, Chapter B.

License Global

February 9, 2023

2 Min Read
Cocktail glasses from the Chapter B line.
Cocktail glasses from the Chapter B line. Chapter B

A new capsule collection from Billie Faiers, featuring homeware and children’s stationery & craft products will be available in Tesco stores nationwide, starting this March. The collection comes off the back of launches with Next and Very in September last year. 

Key hero items will include vases, cushions, candles and diffusers. Children’s stationery and craft items under the ‘Chapter B Kids Club’ banner include kindness cards, journals and make-your-own sets.  

Faiers, known for appearing on U.K. reality TV show “The Only Way Is Essex,” has worked together with Hunter Price International to develop a range for the grocery partner. 

“The home aisle is always a go-to destination every time I go to the supermarket, so to see Chapter B in Tesco will be a huge moment for the brand and I,” says Faiers. “It’s the perfect place to pick up some great pieces for all over the home. The way consumers shop for homeware is always evolving and it was really important for us to have a passionate and supportive grocery partner to continue to work on our long-term brand objective – which is to become a leading home and lifestyle brand in the U.K.” 

“Our partnership with Tesco and Chapter B marks the beginning of the second phase in the retail strategy for the brand,” says Allana Holmes, home & lifestyle sales director, Hunter Price International. “Our homes have become hybrid hubs over the past few years – it’s where we work, entertain, play and rest – and Chapter B aims to help people create affordable and beautiful living spaces for all the different areas of our lives.” 

Related:Macmillan, Tesco Launch Second Dear Zoo Apparel Range

The launch will also be fully supported with a full marketing comms campaign from Chapter B, which will also be documented as part of Billie’s ITVBe TV show, “Billie & Greg: The Family Diaries”, which will return to screens this year. 

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