The Royal Horticultural Society (RHS) has announced a partnership with Turner Bianca, a home textiles supplier for a wide-ranging offering aimed at children and adults.
This will be a cross-category collection launching with products across children’s and adults’ bedding, cushions, throws and outdoor textiles, including outdoor bench pads and cushions. The product development process is complete and launch date is planned for Q1 2024 with U.K. retailers online and in stores, including an exciting exclusive range of bedding designs, featuring bold botanical artworks.
The children’s collection focuses on two main aspects: functionality for parents and beautiful designs for kids based on the many things in the garden that fascinate youngsters. Some ranges will feature floral aspects teamed with illustrations of animals and insects commonly found in British gardens, such as butterflies and hedgehogs.
The designs are inspired by the RHS Lindley Collections, the world’s finest collection of botanical art, and the RHS Style Guides, innovative and original design concepts that use the RHS Lindley Collections artwork as a starting point. The result is a combination of the traditional floral look with the geometric patterns the RHS has adapted from some of the most famous garden design concepts of the past three centuries.
“The diversity and originality of the RHS artwork and style guides, combined with our own creative expertise, has resulted in a truly beautiful collection of home textiles,” says Illana Middleton, brands manager, Turner Bianca. “Turner Bianca is committed to strong customer relationships and innovation in product design and has a mission to deliver well-designed, sustainable, ethically sourced, quality products at competitive prices. It has been a pleasure to work creatively with the team at the RHS, and we are delighted and proud to bring the collection to market early next year through our trusted retail partners.”
“The synergy between the RHS vision and purpose and Turner Bianca’s values and experience offers an exciting, creative – and unique – product opportunity,” says Cathy Snow, licensing manager, RHS. “I’m looking forward enormously to seeing the result of this exciting collaboration which, I’m certain, will delight lovers of desirable and original home textiles.”
About the Author
You May Also Like