November 23, 2022
Bluestar Alliance has entered into a license agreement with Parkview Home Textiles for home textiles and soft goods for kensie.
Kensie has partnered with Parkview Home Textiles to design, develop and distribute a wide range of products for home, in a new multiyear agreement. The product range consists of quilts, comforters, sheets, blankets, pillows, curtains, rugs and shower accessories. Starwood Brands, Parkview Home Textiles licensing representative, has brokered the deal with Bluestar Alliance.
“The brand’s reach extends to major department stores and specialty retailers,” says Ralph Gindi, chief operating officer, Bluestar Alliance. “The collections are constantly evolving as is our customer. This partnership with Parkview Home Textiles, is our next step to incorporate all the categories including home into the kensie brand.”
“The kensie brand is globally recognized for its contemporary designs that suit the modern woman’s active lifestyle,” says Joey Gabbay, chief executive officer, Bluestar Alliance. “We look forward to the expansion of the brand in the home textiles and soft goods categories incorporating design inspirations from the RTW and accessory collections.”
“We are very pleased to welcome kensie to our brand portfolio,” says Eddie Malach, chief executive officer, Parkview Home Textiles. “We believe this contemporary, sophisticated brand presents a growth opportunity across a number of important categories. With our wide range of resources, we are confident that we can grow kensie into a meaningful brand for us and our retail customers.”
The new kensie home textiles and soft goods collection is expected to begin shipping in the first quarter of 2023.
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