Bluestar Alliance Announces Home Textiles Licensee for kensie

Parkview signed for home textiles and soft goods.

License Global

November 23, 2022

1 Min Read
Model wearing kensie apparel.
Model wearing kensie apparel. kensie

Bluestar Alliance has entered into a license agreement with Parkview Home Textiles for home textiles and soft goods for kensie.

Kensie has partnered with Parkview Home Textiles to design, develop and distribute a wide range of products for home, in a new multiyear agreement. The product range consists of quilts, comforters, sheets, blankets, pillows, curtains, rugs and shower accessories. Starwood Brands, Parkview Home Textiles licensing representative, has brokered the deal with Bluestar Alliance. 

“The brand’s reach extends to major department stores and specialty retailers,” says Ralph Gindi, chief operating officer, Bluestar Alliance. “The collections are constantly evolving as is our customer. This partnership with Parkview Home Textiles, is our next step to incorporate all the categories including home into the kensie brand.” 

“The kensie brand is globally recognized for its contemporary designs that suit the modern woman’s active lifestyle,” says Joey Gabbay, chief executive officer, Bluestar Alliance. “We look forward to the expansion of the brand in the home textiles and soft goods categories incorporating design inspirations from the RTW and accessory collections.” 

“We are very pleased to welcome kensie to our brand portfolio,” says Eddie Malach, chief executive officer, Parkview Home Textiles. “We believe this contemporary, sophisticated brand presents a growth opportunity across a number of important categories. With our wide range of resources, we are confident that we can grow kensie into a meaningful brand for us and our retail customers.” 

Related:Bluestar Alliance Announces CHF Industries as Brookstone Licensee

The new kensie home textiles and soft goods collection is expected to begin shipping in the first quarter of 2023. 

Read more about:

Bluestar Alliance

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like