The University of Cambridge Launches ‘The Polar Collection’

The Polar Collection launches with a bespoke lookbook of assets, category direction and branding options.

License Global

January 15, 2024

2 Min Read
The Polar Collection, Curating Cambridge
The Polar CollectionCurating Cambridge

The University of Cambridge’s licensing division, Curating Cambridge, has announced the launch of The Polar Collection in collaboration with the University’s Scott Polar Research Institute (SPRI) and Polar Museum.

The collection combines the famous polar expeditions of the past by Scott and Shackleton with current world leading research into the effects of climate change on the polar environment and indigenous peoples.

“This is an incredible opportunity to partner with one of the world’s leading Universities and align with the important research that takes place at the SPRI,” says Len Dunne, chief executive officer, Curating Cambridge. “Licensees can access the Polar Museum’s treasure trove of visual assets and cobrand with the SPRI knowing that royalties from the sales of these items go back to support the Institute’s polar regions research.”

Established in 1920 in the wake of Captain Scott's tragic Antarctic expedition to the South Pole, SPRI’s primary goal was to advance scientific knowledge of polar regions. Today, it remains at the forefront of polar research including critical climate change studies, glaciology and collaborative partnerships with traditional knowledge holders.

The SPRI's Polar Museum serves spotlights the age of exploration with an archive and collection dedicated to Polar exploration, research and peoples, including photos, artefacts, equipment and clothing, complemented by SPRI’s own picture library and archive. Its place within the University of Cambridge bolsters interdisciplinary research, fostering a rich blend of historical exploration, cutting-edge science and a deep commitment to safeguarding our planet's polar regions for generations to come.

Related:University of Cambridge, ARTiSTORY to Launch History of Science LBE

“Licensing offers an exciting way to communicate our research with the public and highlight the amazing environment and culture of the Polar regions,” says Professor Neil Arnold, director, Scott Polar Research Institute. “Partners will not only be inspired by our work and the Museum’s collections but also have the opportunity to align with our values and produce products to the highest environmental and sustainability standards.”

The Polar collection launches with a bespoke lookbook of assets, category direction and branding options.

Read more about:

U.K.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like