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January 15, 2024
The University of Cambridge’s licensing division, Curating Cambridge, has announced the launch of The Polar Collection in collaboration with the University’s Scott Polar Research Institute (SPRI) and Polar Museum.
The collection combines the famous polar expeditions of the past by Scott and Shackleton with current world leading research into the effects of climate change on the polar environment and indigenous peoples.
“This is an incredible opportunity to partner with one of the world’s leading Universities and align with the important research that takes place at the SPRI,” says Len Dunne, chief executive officer, Curating Cambridge. “Licensees can access the Polar Museum’s treasure trove of visual assets and cobrand with the SPRI knowing that royalties from the sales of these items go back to support the Institute’s polar regions research.”
Established in 1920 in the wake of Captain Scott's tragic Antarctic expedition to the South Pole, SPRI’s primary goal was to advance scientific knowledge of polar regions. Today, it remains at the forefront of polar research including critical climate change studies, glaciology and collaborative partnerships with traditional knowledge holders.
The SPRI's Polar Museum serves spotlights the age of exploration with an archive and collection dedicated to Polar exploration, research and peoples, including photos, artefacts, equipment and clothing, complemented by SPRI’s own picture library and archive. Its place within the University of Cambridge bolsters interdisciplinary research, fostering a rich blend of historical exploration, cutting-edge science and a deep commitment to safeguarding our planet's polar regions for generations to come.
“Licensing offers an exciting way to communicate our research with the public and highlight the amazing environment and culture of the Polar regions,” says Professor Neil Arnold, director, Scott Polar Research Institute. “Partners will not only be inspired by our work and the Museum’s collections but also have the opportunity to align with our values and produce products to the highest environmental and sustainability standards.”
The Polar collection launches with a bespoke lookbook of assets, category direction and branding options.
Read more about:U.K.
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