Smile Makers x Mumsnet Launch The Whisperer

Identifying a lack of resources for mothers who wish to reconnect with their sexuality – Smile Makers and Mumsnet have introduced the first vibrator created by mothers, for mothers.
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License Global

February 1, 2023

The Whisperer
The Whisperer.Smile Makers

Smile Makers, a sexual wellness brand in mainstream retail, has partnered with Mumsnet, a U.K. community of mothers, to introduce The Whisperer – the first vibrator inspired, designed and created by mothers, for mothers.

The Point.888

, Mumsnet’s licensing agent, worked with both brands to help bring the product to life.

Launching on the Smile Makers website, with a month’s exclusivity at Beauty Bay, The Whisperer is designed specifically to help mothers reconnect with their bodies and sexuality after the unique and extraordinary experience of childbirth. By creating this product, Smile Makers and Mumsnet will be collectively tackling the taboo of mothers’ pleasure, sexuality and education. 

“We are delighted to introduce The Whisperer and be working with Mumsnet, which is such a leader within the mothering world,” says Cecile Gasnault, brand director, Smile Makers. “This is something we’ve been working on for a while and are very proud of the outcome.” 

“Mumsnet has always been a place where

women can share opinions, knowledge and advice on anything and everything, including sex,” says Justine Roberts, founder, Mumsnet. “We hear frequently from women who are struggling to reconnect with their sexuality after having children, or who can’t find the support or information they need in order to do so.” 

“That’s why we’re glad to have been able to work with Smile Makers to create the first vibrator designed specifically for mothers. In doing so, we hope not only to enable women to reconnect with their sexuality more easily after childbirth, but to also counter the outdated taboos and stereotypes that can lead to some women feeling embarrassed or ashamed about their sexual needs.” 

“This has been a hugely inspiring and exciting project to be part of, where two experts in their fields have come together to solve a real-world challenge for real mothers,” says Martin McLaughlin, co-founder, Story.1888 (creative agency within The Point.1888). “Throughout the development of The Whisperer, mothers have been central, from focus groups to product testing, and even naming of the product. This is the very definition of delivering products with a purpose and a true testament to both Mumsnet and Smile Makers.” 

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