, Mumsnet’s licensing agent, worked with both brands to help bring the product to life.
Launching on the Smile Makers website, with a month’s exclusivity at Beauty Bay, The Whisperer is designed specifically to help mothers reconnect with their bodies and sexuality after the unique and extraordinary experience of childbirth. By creating this product, Smile Makers and Mumsnet will be collectively tackling the taboo of mothers’ pleasure, sexuality and education.
“We are delighted to introduce The Whisperer and be working with Mumsnet, which is such a leader within the mothering world,” says Cecile Gasnault, brand director, Smile Makers. “This is something we’ve been working on for a while and are very proud of the outcome.”
“Mumsnet has always been a place where
“That’s why we’re glad to have been able to work with Smile Makers to create the first vibrator designed specifically for mothers. In doing so, we hope not only to enable women to reconnect with their sexuality more easily after childbirth, but to also counter the outdated taboos and stereotypes that can lead to some women feeling embarrassed or ashamed about their sexual needs.”
“This has been a hugely inspiring and exciting project to be part of, where two experts in their fields have come together to solve a real-world challenge for real mothers,” says Martin McLaughlin, co-founder, Story.1888 (creative agency within The Point.1888). “Throughout the development of The Whisperer, mothers have been central, from focus groups to product testing, and even naming of the product. This is the very definition of delivering products with a purpose and a true testament to both Mumsnet and Smile Makers.”
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