, has released a style guide for Abbey Road Studios, as part of the music brand’s debut licensing program. Developed in partnership with
and London design agency, Skew, the style guide presents three creative treatments tailored to a range of customers and product categories.
“For over 90 years, Abbey Road Studios has been a home for the most celebrated musical and technical creators in the history of modern music,” says Jeremy Huffelmann, general manager, Abbey Road Studios. “With the launch of this style guide and the broader licensing program, we are incredibly excited to share our creative universe beyond our walls, and to further expand our platform for enabling, inspiring and educating creators around the world.”
The new style guide draws on the narrative threads that underpin the brand, from the innovation that has defined the equipment and recording processes used by artists and engineers for the last 90 years, to the unique
“We’re entering a time when fandoms are driving creativity from the bottom up instead of the top down,” says Oliver Dyer, founder, Skew. “People around the world are familiar with the iconic imagery of Abbey Road Studios and the stories of the artists who have been inspired to create lifetime-best work there. But what we really wanted to uncover in our work for the Abbey Road team is their spirit of creativity. They are the pioneers of making the state-of-the-art accessible to wild minds and rebel hearts.”
The “Make It Happen” concept showcases the visual personality of the recording studio. This features patterns, shapes and textures that have shaped the aesthetic of Abbey Road’s identity, from the red of the recording sign, to the black and white of the Abbey Road crossing. Categories for “Make It Happen” include high-end fashion collaborations, streetwear, gifting and homewares for the fan who lives and breathes the creativity, innovation and artistry that defines Abbey Road Studios.
“Live. Dream. Create.” is a concept inspired by the pioneers who have collectively created moments in music history. Combining graffiti, penmanship, quotes, scribbles and visuals, the creative celebrates artists, producers and composers and the legions of music fans who have left their mark at Abbey Road. Categories for “Live. Dream. Create.” include creativity tools, stationery, art and crafts and fashion.
“Wild Minds & Rebel Hearts,” predominantly child-friendly designs, feature a more colorful approach aimed to inspire young minds, while mixing the designs with phrases and icons from Abbey Road’s visual lexicon. The range has been crafted for parents looking to introduce children to the world of creativity through the Abbey Road lens. The focus for this concept includes STEM kits, children’s publishing, softlines and arts and crafts.
“The new style guide for Abbey Road Studios is an incredible insight into the brand as a whole,” says Katie Wilkinson, head, publishing and operations, The Point.1888. “Skew has done an amazing job of capturing the look and feel of the building, finding inspiration in the technology, artistry and history of the brand. We are very excited to be working with Abbey Road as they now look for new licensing partners and collaborations that will define what the iconic studios mean to consumers.”
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