Jacuzzi Appoints Beanstalk for Brand Extension

New licensing program will focus on the health and wellness space.
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License Global

November 9, 2022

Jacuzzi tub.
Jacuzzi tub.Beanstalk

Jacuzzi has selected global brand licensing agency,


, to extend its brand into product categories that reinforce self-care, including massage and recovery, therapeutic products and experiences, bathroom fixtures and accessories and complementary products in the growing wellness space.  

Jacuzzi Group is a global manufacturer of premium spas, swim spas, jetted and soaking bathtubs and related bathroom products and accessories.  

“We have been offering people pleasureful, joyful and essential well-being through our products for over 60 years,” says Dave Jackson, chief executive officer, Jacuzzi Group. “Through our new licensing program, we are excited to use the power of our iconic brand to bring forward even more new and innovative ways for people to be well.” 

The Jacuzzi licensing program will offer consumers new ways to transform and elevate their physical and mental well-being. Beanstalk will leverage Jacuzzi’s legacy as a therapeutic brand to deliver transformative solutions through

an assortment of inventive lifestyle products and experiences. 

“Beanstalk is honored to be partnering with the iconic Jacuzzi brand,” says Allison Ames, president and chief executive officer, Beanstalk. “Over the past several years, we’ve seen the growing importance of wellness in our daily lives. Consumers are deeply focused on their well-being. Jacuzzi enjoys a rich legacy in products that are not only beautifully designed but nurture the body and restore the mind. This is a wonderful platform to develop a licensing program that embodies the Jacuzzi experience through

innovative brand extensions

that continue to deliver on this compelling brand promise.” 

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