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Wizarding World Digital Launches ‘Harry Potter’ Journal

Wizarding World Digital Launches ‘Harry Potter’ Journal
New interactive journal announced in collaboration with Wonderbly.

Wizarding World Digital, a joint venture between Warner Bros. and Pottermore, has partnered with Wonderbly to launch a personalized journal for “Harry Potter” and “Fantastic Beasts” fans.

The journal, Keys and Curios, is part of the welcome gift given to fans who subscribe to Wizarding World Gold, a new annual paid subscription that enhances the Official Harry Potter Fan Club experience.

“As real innovators, we could not ask for a better-suited partner than Wizarding World Digital,” says Asi Sharabi, chief executive officer, Wonderbly. “They came to us with an exciting vision for a type of publishing product that had never been done before. It’s been an absolute pleasure to collaborate with them and bring to life this beautiful journal, for millions of ‘Harry Potter’ fans around the world.”

Keys and Curios has interactive surprises that can be unlocked via the “Wizarding World” app. Personalized features highlight the journal, such as incorporating fans’ names, house traits and more. The journal will include content written by the Wizarding World Digital team, artwork by illustrator Jim Kay and specially designed Hogwarts house covers by MinaLima.

“The Keys and Curios brings a new level of personalization to fans of the Wizarding World,” says Tom Greene, chief operating officer, Wizarding World Digital. “Through imagination, creativity and technology, we were able to create a truly magical journal, that is not only unique to every fan but will delight them with new interactive features such as our Enchanted keys unlocks. The team at Wonderbly were fantastic in helping to deliver this innovative experience that can be enjoyed time and time again.”

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