Hallmark and Venmo Launch Collab on Cards

Hallmark and Venmo have announced a collaboration that makes gifting easier with the launch of Hallmark x Venmo Cards. Customers can now securely send money with Venmo in a physical Hallmark card, offering a convenient way of gifting to friends and family.  

According to a Venmo user survey of 2,000 customers, more than three quarters (78%) of Venmo customers regularly use Venmo to send money as a gift to their friends and family. Hallmark x Venmo Cards make it possible for customers to give a physical card with money through Venmo. 

“Our new collaboration with Venmo represents an innovative new way to let someone know you’re thinking of them with simple, secure and seamless cash gifting,” says Darren Abbott, senior vice president, global product development and innovation, Hallmark. “Gifting trends are constantly evolving, and we want to stay at the forefront of what consumers need to share thoughtful and unique gifts with the ones they love.” 

Gift givers can let the recipient choose exactly what they want with a Hallmark x Venmo Card.  

“The Venmo community has consistently turned to the platform to surprise and delight one another with gifts of money, whether it’s treating a friend their morning coffee, celebrating a birthday or a random gift of kindness,” says Erika Sanchez, vice president, general manager, Venmo. “Collaborating with Hallmark not only brings Venmo into the physical gifting space, but also helps connect generations accustomed to giving physical greeting cards with cash to younger generations who are used to having everything digital – like a grandparent sending a birthday gift to their grandchild or a family celebrating a recent graduation.” 

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Customers will be able to select a card from the new line celebrating a range of occasions – like birthday, wedding, holiday and more – scan the QR code inside each card, choose the amount they want to give, and handwrite a personalized message. When the recipient opens the card, they scan the QR code to access the gifted amount in their own Venmo account – a gift they can customize for themselves. Plus, only a gift giver’s intended recipient will be able to access the money sent in a Hallmark x Venmo Card by scanning the QR code on receipt and adding it to their Venmo account.  

The new card line offers an assortment of birthday, congrats, wedding, holiday and everyday cards and will be available at Hallmark.com, Hallmark Gold Crown Stores and select retailers nationwide.