Hallmark and Peanuts Extend Partnership

Hallmark’s longest continual licensing agreement with Peanuts spans 63 years and features billions of products.
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License Global

April 26, 2023

Peanuts Gang Checkered Throw Blanket
Peanuts Gang Checkered Throw BlanketHallmark

Hallmark announced the extension of its longest continual licensing agreement with the character brand, Peanuts. The five-year renewal allows


to continue to produce popular Peanuts products in multiple categories, including greeting cards, gifts and Hallmark Keepsake Ornaments, with more than 40 new, seasonal Peanuts products being released this year.

The longtime partnership between the two global brands spans 63 years, in which Hallmark and


have collaborated to produce billions of products.

“Our partnership with Peanuts started with admiration and grew into a mutually beneficial relationship built on trust and respect,” says Meredith McCormick, global licensing acquisitions director, Hallmark. “The simplicity of Schulz’s drawings gives his characters an appeal the public never tires of, and we look forward to continue building on his legacy by developing new Peanuts products that consumers can relate to for years to come.”

Over the decades, nearly every Hallmark product

line has included Peanuts characters, including greeting cards, Keepsake Ornaments, gift wrap, books, candles, games, party supplies, stationery, gifts, seasonal collections and more. Hallmark first debuted Peanuts as part of its Keepsake Ornament collection in 1977, which remains the most-popular Peanuts product line.

“The Peanuts and Hallmark relationship has lasted for over six decades because of the shared DNA of the two brands,” says Tim Erickson, executive vice president, Peanuts Worldwide. “Charles Schulz captured the human condition (the highs and the lows) in a comic strip and Hallmark’s product line offers unlimited ways to celebrate the best days and be there for others in tough times. We look forward to continuing to mark milestones together.”

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