Sanuk, Stone Brewing Release Limited-Edition Collaboration

Earth-conscious coastal-inspired collab embodies the “Live Buena” lifestyle.

License Global, Content Editor

March 21, 2023

1 Min Read
The Sanuk x Stone Brewing collection.
The Sanuk x Stone Brewing collection. Deckers Brands

Sanuk, a division of Deckers Brands, has teamed up with San Diego-based craft brewery, Stone Brewing, for a limited-edition capsule collection. The earth-conscious collaboration celebrates the Southern California “Live Buena” lifestyle, where Stone Buenaveza Salt & Lime Lager and Sanuk sandals meet the Pacific sands. 

The Sanuk x Stone Brewing collection features custom artwork, Stone Buenaveza-inspired colors and co-branded elements. The lineup of men’s and women’s summer styles features natural materials like hemp, recycled plastic and rubber and bio-based materials like BLOOM foam. 

“As two brands with synergistic missions and San Diego roots beginning in the ‘90s, teaming up with the good humans at Stone Brewing just made sense,” says Katie Pruitt, brand director, Sanuk. “This collection embodies the ethos of both Sanuk and Stone Brewing by delivering innovative, quality goods, with tasteful design details and superior comfort for that beach-day-mindset, no matter where you are.” 

“When we released Stone Buenaveza Salt & Lime Lager, we couldn’t wait to bring its ‘Live Buena’ spirit to life beyond the beer itself,” says Erin Smith, vice president, marketing, Stone Brewing. “Sanuk’s capsule collection embodies that laidback, active SoCal lifestyle and does so with an eco-conscious commitment that speaks to our shared brand values.” 

Related:HOKA and Bodega Announce New Collab

The Sanuk x Stone Brewing capsule collection is available at Sanuk.com and in-store at all Stone Brewing Tap Rooms and select premium retailers.  

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Deckers Brands

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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