Footwear brand and streetwear company will release a limited-edition capsule around the Tor Ultra urban hiker.

License Global

March 15, 2023

1 Min Read
Tor Ultra Hi and Lo urban hiking boots.
The Tor Ultra Hi and Lo urban hiking boots.Deckers Brands/Hoka

HOKA, a division of Deckers Brands, has announced its second capsule collection with Boston-based streetwear boutique, Bodega.

License Global reported on the first collaboration between the two brands last year. HOKA and Bodega have joined forces again to blend outdoor performance technology with city streetwear design featuring a limited-edition version of the Tor Ultra Hi and Lo urban hiking boots.

“Continuing our close partnership with our friends at HOKA, our brands have collaborated once again to celebrate this iconic silhouette in both the Hi and Lo, writing a new chapter in its storied legacy,” says Matt Zaremba, director, marketing, Bodega. “With the support of the HOKA team, we’ve been able to explore the Tor through a fresh creative lens and contribute something we think people will find as exciting as we have while on this journey together.” 

“Having an authentic connection with Bodega has really allowed for a fun process on both projects,” says Travis Weisman, director, lifestyle product, HOKA. “Each brand brings their own unique expression of creativity while still being open-minded to each other’s ideas.” 

The HOKA x Bodega Tor Ultra capsule collection will be available starting March 24 at Bodega.com, Bodega stores, HOKA.com and at select retailers worldwide. 

Related:Hoka Announces Collaboration with thisisneverthat

 

 

Read more about:

Deckers Brands

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like