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March 15, 2023
HOKA, a division of Deckers Brands, has announced its second capsule collection with Boston-based streetwear boutique, Bodega.
License Global reported on the first collaboration between the two brands last year. HOKA and Bodega have joined forces again to blend outdoor performance technology with city streetwear design featuring a limited-edition version of the Tor Ultra Hi and Lo urban hiking boots.
“Continuing our close partnership with our friends at HOKA, our brands have collaborated once again to celebrate this iconic silhouette in both the Hi and Lo, writing a new chapter in its storied legacy,” says Matt Zaremba, director, marketing, Bodega. “With the support of the HOKA team, we’ve been able to explore the Tor through a fresh creative lens and contribute something we think people will find as exciting as we have while on this journey together.”
“Having an authentic connection with Bodega has really allowed for a fun process on both projects,” says Travis Weisman, director, lifestyle product, HOKA. “Each brand brings their own unique expression of creativity while still being open-minded to each other’s ideas.”
The HOKA x Bodega Tor Ultra capsule collection will be available starting March 24 at Bodega.com, Bodega stores, HOKA.com and at select retailers worldwide.
Read more about:Deckers Brands
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