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October 25, 2023
Reebok and Global Citizen, an international advocacy organization, have unveiled the Reebok x Take Action footwear and apparel capsule. Earlier this year, Authentic Brands Group, the owner of Reebok, announced a strategic partnership with Global Citizen to create opportunities for consumers to activate their purchasing power by driving change toward the most urgent issues facing humanity and our planet. Reebok x Take Action, the first co-branded collection between the organizations, will highlight education’s important role in driving equity within marginalized communities.
The capsule supports Reebok’s commitment to inspiring movement and encouraging individuals to reach their full potential, along with one of Global Citizen’s key priorities: to demand equity.
Global Citizen’s platform empowers people everywhere to take action on the world’s most urgent issues and advocates for systemic change surrounding the issues perpetuating extreme poverty. Each product in the collection contains a QR code that drives consumers to the Take Action platform, which features in-depth resources on these topics.
Reebok and Global Citizen partnered with Texas-based changemaker and winner of the 2022 Reebok Human Rights Award (HRA), Dieter Cantu, to further amplify the mission. Cantu advocates for access to education for all and its power to be a driving force for equity. Reebok has also partnered with Cantu to donate books to Cantu’s nonprofit organization, Cantu’s Books, which aims to help improve literacy and reading skills among incarcerated youth.
“We are excited to partner with Global Citizen on the Take Action collaboration, which serves to ignite action and purpose around the world,” says Portia Blunt, vice president, apparel, Reebok. “The capsule speaks to our brands’ unrelenting focus on removing barriers, creating access and encouraging individuals to express themselves through movement. Additionally, integrating Dieter Cantu, our current HRA recipient, is another way for us to amplify Reebok’s social purpose.”
“The Reebok brand is synonymous with individuals who push boundaries across all aspects of life and lifestyle,” says Caralene Robinson, chief growth officer, Global Citizen. “The Take Action capsule continues that legacy and intersects with Global Citizen’s mission to inspire a generation to change the world.”
The Reebok x Take Action unisex collection includes footwear styles such as the Club C Revenge and Classic Leather and apparel, including a T-shirt, long-sleeve and hoodie. All pieces display the co-branded Reebok x Global Citizen logo and feature hints of red and black, Global Citizen’s trademark colors.
The Reebok x Take Action collection will be available beginning Nov. 14 exclusively in the U.S. on Reebok.com. The capsule will be available globally beginning in early 2024.
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