The initiative will empower brand audiences to join in Global Citizen’s mission to end extreme poverty.

License Global

February 2, 2023

1 Min Read
Promotional image for the Global Citizen and Authentic Brands Group partnership.
Promotional image for the Global Citizen and Authentic Brands Group partnership.ABG

Global Citizen and Authentic Brands Group (Authentic) have announced a new cross-brand, multi-year alliance. The four-year partnership is planned to include the creation of an exclusive brand mark for consumer products, marketing activations, donation programs and more. 

Through this endeavor, Authentic and Global Citizen will leverage and build upon each company’s respective expertise in the fashion, retail and social impact spaces. The program will create new opportunities for consumers to activate their purchasing power, driving change toward the most urgent issues facing humanity and our planet. 

“Solving the most pressing challenges facing our world today requires a movement of citizens around the world who are committed to taking action in their daily lives,” said Hugh Evans, co-founder and chief executive officer, Global Citizen. “Through our partnership with Authentic, and some of the world’s most iconic brands under its umbrella, we are excited about the new opportunities we will create for consumers, wherever they are, to join our mission, take action, and help defeat poverty and defend the planet.”  

Key brands within Authentic’s portfolio, such as Reebok, Nautica, and Eddie Bauer, plan to participate in co-branded programs that drive urgent action and encourage consumers to join Global Citizen’s mission to End Extreme Poverty NOW, beginning in late 2023. 

Related:Authentic Partners with Peerless on the Growth of Hickey Freeman

“We are honored to build upon our commitment to ESG with an organization as established and trusted as Global Citizen,” says Jamie Salter, founder, chairman, chief executive officer, Authentic. “Authentic and Global Citizen share a focus on issues including social justice and sustainability. We are committed to galvanizing our brand communities to take action through meaningful programs that drive positive impact.” 

Read more about:

Authentic Brands Group

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like