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December 7, 2023
Reebok and VeeFriends have released their second sneaker collaboration. The collection, inspired by Accountable Ant, one of 283 VeeFriends characters, follows the VeeFriends Aspiring Alpaca classic nylon sneaker that debuted earlier this year.
VeeFriends was developed around characters, all which entrepreneur, Gary Vaynerchuk, imagined, created, and drew himself, to foster a movement of kindness, positivity and accountability. Accountable Ant reminds individuals to take accountability in their own lives to achieve their goals, even though it can be intimidating. This idea of being an active participant in one's life is in lockstep with Reebok’s goal to encourage individuals to reach their full potential.
"I am thrilled for VeeFriends' second partnership with Reebok,” says Vaynerchuk. “Having grown up immersed in sneaker culture, it's heartwarming to witness the enthusiasm of our community rocking their very own Accountable Ant and Aspiring Alpaca classic nylons. This collaboration isn't just about fashion; it's a nostalgic nod to our journey, reminding us of the incredible path VeeFriends is paving."
The VeeFriends Accountable Ant classic nylon is available in two colorways and features suede and vintage nylon overlays, dual Reebok and VeeFriends branding, and the Series 2 artwork of Accountable Ant on the tongue.
Paired with the collection are campaign visuals that come from the perspective of the Accountable Ant. The shoes are featured in the hills of an ant farm.
Both pairs of the VeeFriends Accountable Ant Classic Nylon will be available for $90 in unisex sizing on Reebok.com and shop.veefriends.com beginning December 15. During a pre-sale period until December 11, VeeFriends digital collectors in the U.S. will be eligible to buy the shoes early on shop.veefriends.com.
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