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Crayola, Donovan Mitchell Bring Color to Adidas

The second version of NBA player Donovan Mitchell’s signature shoes with Adidas are getting a colorful kick from Crayola.

License Global

August 5, 2020

1 Min Read

Crayola and Adidas have announced a new collaboration with NBA player Donovan Mitchell for the second version of the All-Star’s signature footwear line, D.O.N. Issue #2. 

The Crayola pack features three solid, bright colored sneaker sets in Crayola colors: Sky Blue, Banana Mania and Jazzberry Jam. Mitchell’s sneaker colors are a nod to his NBA team, the Utah Jazz. 

It also features the inscription “Free to Create” on the lacing and “Crayola” written on the outsole. The uplifting messages aim to prompt athletes and fans to express their creativity.

“The Crayola brand has always encouraged people to express themselves with our creative tools,” says Warren Schorr, vice president, business development and global licensing, Crayola. “Our newest collaboration with Adidas and Donovan Mitchell embodies our shared mission to inspire creative thinking and play.”

The launch incorporates Crayola t-shirts and hoodies as part of Mitchell’s inaugural apparel collection. Items from the line will be available globally in adult and kids’ sizes beginning Oct. 2 on Adidas website and at select retailers.

Mitchell’s latest signature shoe adds to his growing lineup of brand collaborations. The Jazz guard debuted the D.O.N. Issue #1 last year which was inspired by Marvel’s classic superheroes.

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License Global

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