August 5, 2020
The Crayola pack features three solid, bright colored sneaker sets in Crayola colors: Sky Blue, Banana Mania and Jazzberry Jam. Mitchell’s sneaker colors are a nod to his NBA team, the Utah Jazz.
It also features the inscription “Free to Create” on the lacing and “Crayola” written on the outsole. The uplifting messages aim to prompt athletes and fans to express their creativity.
“The Crayola brand has always encouraged people to express themselves with our creative tools,” says Warren Schorr, vice president, business development and global licensing, Crayola. “Our newest collaboration with Adidas and Donovan Mitchell embodies our shared mission to inspire creative thinking and play.”
The launch incorporates Crayola t-shirts and hoodies as part of Mitchell’s inaugural apparel collection. Items from the line will be available
and at select retailers.
Mitchell’s latest signature shoe adds to his growing lineup of brand collaborations. The Jazz guard debuted
last year which was inspired by Marvel’s classic superheroes.
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