Adidas, Marvel Kick Off Donovan Mitchell Shoe

Adidas and Marvel gives NBA star Donovan Mitchell the superhero treatment.
License Global

November 1, 2019

Adidas, Marvel Kick Off Donovan Mitchell Shoe

Adidas has introduced the first signature sneaker for Utah Jazz shooting guard Donovan Mitchell, the D.O.N. Issue #1.

The sneaker pays tribute to Mitchell’s nickname via four Marvel Super-Heroes colorways and supports Mitchell’s vertical lead and speed.

The line was named D.O.N. Issue #1 for Mitchell’s mantra, “Determination Over Negativity” which aligns with Marvel’s Super-Heroes’ journeys.

“’Determination Over Negativity’ is a belief that anything is possible no matter who you are or where you come from,” says Mitchell. “I wanted this sneaker to be a symbol of that–for the kid who believes they can do anything.”

The D.O.N. Issue #1 features a propulsion clip for lateral support and a wider outsole for landing stability. It also features Bounce cushioning for comfortability and a wavy tread pattern, to symbolize Mitchell’s unconventional route to the NBA. The shoe also includes spider-web stitching on the toe box and tongue, as well as custom coding symbolizing milestone addresses for Mitchell,

such as Brewster Academy in New Hampshire and the University of Louisville.

The D.O.N. Issue #1, which retails for $100, will be available on Adidas.com on July 1, and at Adidas retail stores globally on July 5.

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