PUMA Releases BMW-Inspired Soccer Shoe

Shoe debuted at Manchester United match on New Year’s Eve.

License Global

January 3, 2023

1 Min Read

Last month, License Global announced PUMA and BMW were celebrating the racing legacy of BMW M Motorsport through the release of a new sneaker design, the BMW LGND.  

The PUMA x BMW collaborations continue as PUMA has introduced the BMW MMS ULTRA SL, inspired by BMW M Motorsport race cars. The limited-edition soccer shoe combines lightweight materials and technology with graphics and co-branding. The ULTRA SL is crafted from high-performance ULTRAWEAVE material and features an ultra-thin woven upper with super-lightweight yarns for lightweight support. The upper features a GripControl Pro skin with an enhanced texture and is combined with an ultra-lightweight PEBAX outsole. The ULTRA SL upper is made with at least 30% recycled content.  

The new BMW MMS ULTRA SL debuted on the pitch with Manchester United’s Antony in their Dec. 31 game against the Wolverhampton Wanderers. 

The BMW MM ULTRA SL in Fiery Red, Strong Blue and PUMA White colorway is available at PUMA.com and sports retailers worldwide. 

Read more about:

PUMABMWManchester United

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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