White Coffee Unveils Coffee Blends Inspired by Entenmann’s

New blends celebrate a 10-year partnership.

License Global

April 17, 2023

1 Min Read
Entenmann's logo.
Entenmann's logo.Entenmann's

White Coffee commemorates more than 10 years of private labeling and licensing coffee sales with Entenmann’s, the NY-based bakery brand owned by Bimbo Bakeries USA. As part of the celebration, White Coffee is once again teaming up with Entenmann’s to release a new Breakfast Blend variety and nine flavored coffees like Chocolate Donut and Party Cake. 

“The relationship does not succeed just through inspired coffee flavors and convenient packaging,” says Jonathan White, executive vice president, White Coffee. “It is aided by a natural connection between a brand’s customer and their desire for a special coffee experience they can associate with the brand. That’s what Entenmann’s and White Coffee have found together over these years.” 

White Coffee Entenmann's flavors.

The coffee blends supplied by White Coffee are available in 10 oz. bags and single serve pods in boxes of various sizes. White Coffee also supplies Entenmann’s hot chocolate in single-serve packaging. The Entenmann’s hot beverage selections will be available at retailers and online. All products can be found in various retail chains across the U.S. 

Brand Central is the exclusive licensing agency for Bimbo Bakeries USA for the Entenmann’s and Little Bites brands. 


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like