Entenmann’s Introduces Ice Cream Sandwiches

is partnering with the Sorrisa Group to release a line of ice cream novelties inspired by the Entenmann’s brand. 

A variety of frozen treats inspired by classic Entenmann’s products, from Original Recipe Chocolate Chip Cookies to Rich Frosted Donuts, will be in the Walmart freezer aisle starting this month. The deal was brokered by

Brand Central

, Bimbo’s exclusive licensing agency. 

“At Entenmann’s, we’re always looking for ways to transform our iconic products into exciting and innovative formats for our consumers,” says Alicia Rosas, vice president, innovation, Bimbo Bakeries. “We’re thrilled to be teaming up with Sorrisa Group to bring this crave-worthy ice cream sandwich line to life and know our fans will love them as much as we do.” 

The Entenmann’s ice cream sandwich assortment includes: 

“We are so excited about these new products,” says Jodi Bogdanoff, senior vice president, licensing, Brand Central. “The idea of an ice cream sandwich is a perfect fit for the Entenmann’s

“Our mission at Sorrisa Group is to leverage our expertise in novelty frozen treats to develop and deliver never-seen-before food products to consumers,” says Sam Jaafar, chief executive officer, owner, Sorrisa Group. “We are excited to help the iconic Entenmann’s brand bring its iconic flavors to life in a unique format that can be enjoyed on any occasion.”  

Brand Central is No. 9 on License Global’s Top Global Licensing Agents report. Download the full report

here

.