Sponsored By

Campaign featuring Stewart features Tito’s accessories, with proceeds going to charity.

License Global

January 3, 2023

1 Min Read
Martha Stewart as featured in the DIY January campaign video.
Martha Stewart as featured in the DIY January campaign video.Tito's

Tito’s Handmade Vodka has partnered with Martha Stewart for a campaign promoting DIY January. 

The month-long campaign, including a 60-second video features Stewart, showcases how to use Tito’s in  household tasks. Tito’s has released limited-edition collection of DIY January bottle-topper attachments, which can be purchased at store.titosvodka.com for $10, with all net proceeds going to the customer's choice of nonprofit that the brand has teamed up with.  

The Tito’s DIY January bottle-topper attachments include The Deodorizer, for fabrics; The Flavorizer, for cooking and The Cleanerizer for household chores.  

Read more about:

martha stewart

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like