ICEE Announces Partnership with DreamWorks’ ‘Trolls Band Together’

Frozen beverage brings musical franchise to life with fun, psychedelic flavors.

License Global

September 19, 2023

1 Min Read
Poppy and Branch from the "Trolls" franchise.
Poppy and Branch from the "Trolls" franchise. ICEE

The ICEE Company has announced a partnership with the newest chapter of DreamWorks Animation’s musical franchise, “Trolls Band Together.” New limited-edition Trolls-themed ICEE flavors will be available at retailers nationwide, beginning Oct. 1. Flavors include Poppylicious Pink Watermelon, Branch’s Blue Raspberry Harmony, Viva’s Fantast-amazing Lemonade, Tiny’s White Cherry Sparkle and Trolls-tastic Red Cherry. 

Trolls-themed ICEE frozen tubes will also be available beginning in October. The tubes will be sold in six-count packs at major retailers nationwide, including Walmart, Target, Jewel, ShopRite, HEB and more. A family-size 30-count pack will also be available at Sam’s Club. 

“We are so excited to partner with DreamWorks Animation’s ‘Trolls Band Together’ to offer fans a new way to experience the magic of Trolls beyond the big screen,” says Natalie Peterson, vice president, marketing, ICEE Company “This toe-tapping collaboration will help bring the Trolls characters to life in a new, delicious way. Poppy and Branch are both energetic and exuberant characters, which is the perfect personification of ICEE’s iconic ‘Let the Kid Out’ feeling.”   

DreamWorks Animation’s “Trolls Band Together” arrives in theaters Nov. 17. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like