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Collectible range will be launched in China in September.
August 31, 2022
Pop Mart, a Chinese creator and manufacturer of pop-art toys, has teamed up with Perfetti Van Melle to create a playful collaboration that brings together the world of Chupa Chups with the popular character, Satyr Rory, a mythological creature of Korean designer, Seulgie.
Set to launch in September in China, including Hong Kong, Taiwan and Macao, the collectible range will be sold in blind boxes to encourage the fans to be surprised and discover the whole collection.
Each Satyr figurine represents a flavor of the lollipop brand and has its own flavor outfit with matching accessories. A special item in the collection is a cap display with lollipops in the shape of the figurines’ heads.
Pop Mart x Chupa Chups x Satyr Rory will be available in online platforms such as Tmall, JD, WeChat mini program, PAQU app, DU app, TikTok and other online shops, as well as offline in roboshops, bookstores, pop-ups and specialized stores.
The launch will be supported with online buyer shows of key online influencers unboxing the figurines, fans updating their experiences with creative videos in Tmall, JD, Weibo, WeChat, RED app and TikTok and pop-up stores featuring Chupa Chups designs.
“This collectible range of a fairy-tale creature merged with the sweet world of Chupa Chups is of an amazing creativity and will no doubt bring joy and thrill to many fans of the brand in Asia,” says Anna Amat, licensing coordinator, Perfetti Van Melle.
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