Paramount Partners with Vital Life on PAW Patrol Drinks

New PAW Patrol drinks range to hit shelves in Sainsbury’s later this summer, followed by Asda later in the year.

License Global

July 22, 2022

2 Min Read
Vital Life and Nick Jr. logos, respectively.
Vital Life and Nick Jr. logos, respectively.Nick Jr.

Paramount has announced its U.K. Consumer Products division has partnered with Lancashire-based manufacturer and distributor, Vital Life on a new range of fruit juice drinks and flavored waters inspired by “PAW Patrol,” the preschool property created by Spin Master Entertainment airing on Nick Jr. 

With no added sugar or preservatives, the PAW Patrol drinks feature a selection of vegetarian and vegan-approved kids’ beverages, including two fruit juice flavored drinks (Apple & Blackcurrant and Orange) and two flavored water offerings (Strawberry and Orange). 

The new drinks will support Paramount’s food and beverage strategy. PAW Patrol drinks use locally sourced ingredients and packaging wherever possible. The range comes in 330ml bottles that are 100% recyclable and made from recycled material.  

“We are delighted to be partnering with a trusted manufacturer like Vital Life on a brand-new range of PAW Patrol-inspired kids’ drinks,” says Venetia Davie, vice president, consumer products U.K. and Ireland, Paramount. “PAW Patrol is a beloved brand among children and parents, and this exciting new collaboration will provide kids with a healthier alternative to sugar-laden drinks while also building brand momentum as we approach the pups’ 10th anniversary and sequel movie in 2023.” 

Related:Paramount Promotes Pam Kaufman to President, Consumer Products and Experiences

“We are delighted to be partnering with Paramount and the U.K. Consumer Products Team on our brand-new range of PAW Patrol-inspired kids drinks,” says Saimina Adam, chief operating officer, Vital Life. “Our drinks are made in the U.K., which not only reduces our carbon footprint but also creates jobs in the area. With our supply chain function being U.K.-based, we pride ourselves on having a consistent, reliable and efficient supply process. With sustainability at the heart of everything we do, we take our responsibilities to people and the planet seriously, and to that end, our plastic bottles are made of recycled material and are 100% recyclable. Our drinks are not only great tasting but are also vegan-friendly with no added sugar. The sports cap is tethered so there are no loose parts, and it helps to avoid messy spillages.” 

Paramount is exhibiting at Brand Licensing Europe 2022. Find out more info here.

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License Global

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