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Kaufman to strategize fan-driven engagement through products and experiences.
April 6, 2022
In addition to leading the consumer products business representing more than $5.5 billion in worldwide retail revenue, Kaufman will now have oversight across the Paramount global portfolio of live experiences including hotels, resorts, theme parks, tours and Broadway as well as VidCon and gaming.
Kaufman will continue to report to Brian Robbins, president and chief executive officer, Paramount Pictures and Nickelodeon and chief content officer, Kids & Family, Paramount+ and Raffaele Annecchino, president and chief executive officer, Paramount International Networks, Studios and Streaming. By placing these consumer experiences within the Paramount global portfolio under Kaufman, the company is continuing to align its leadership with the strategy of further connecting its beloved and iconic franchises with fans.
“Pam is a dynamic and authentic leader who deeply understands the consumer,” says Robbins. “Her engaging and strategic approach will create innovative consumer touchpoints offering fans even more access to experiences with our franchises and characters.”
“The consumer products business has grown exponentially under Pam’s leadership, and we’re thrilled to expand Pam’s global role to encompass more ways our fans can experience our brands and IP,” says Annecchino. “Pam is a visionary who leads with compassion, has boundless energy and is a unifying presence for our business across our global markets.”
Kaufman will add these new responsibilities to those in her current consumer products role which includes managing worldwide product merchandising and licensing as well as business development, marketing, franchise planning, creative strategy, retail sales and consumer insights. The company also announced its launch into NFTs, in a collaborative cross-functional effort driven by consumer products, to bring some of the biggest Paramount franchises and beloved characters to the metaverse.
Kaufman’s oversight of the consumer products business covers the global Paramount portfolio including franchises like “PAW Patrol,” “SpongeBob SquarePants,” JoJo Siwa, “Teenage Mutant Ninja Turtles,” “Avatar,” “Star Trek,” “South Park,” “Emily in Paris,” “Yellowstone,” “The Godfather” and “Top Gun,” among many others.
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