September 9, 2022
Caroline Mickler has signed two new licenses for Candy Dynamics’ Toxic Waste Hazardously Sour Candy.
“Toxic Waste Hazardously Sour Candy is a remarkable brand,” says Caroline Mickler. “Its iconic packaging, vibrant colors and sour taste has made it a hit with kids. Kids also love doing the Toxic Waste Challenge - seeing how long they can hold the sweets in their mouth with hilarious results for those taking part!”
CRC Innovations, the branding and licensing arm of wholesaler, distributer, importer and brand owner Southeast Traders, is planning a line of Toxic Waste ice creams, ice lollies and drinks, while Heathside Trading, a distributor for all pop culture product ranges, is to offer Toxic Waste plush, clip-ons and keyrings.
“As part of our ambitious growth plans, we aim to focus and develop our licensed food proposition across ambient and frozen categories with leading brands – and Toxic Waste Hazardously Sour Candy is a perfect fit,” says Andy Hope, new product develop director, CRC Innovations. “It’s unique taste experience and dynamic branding make it very, very popular. We’re looking forward to a great consumer response to this partnership.”
The CRC Innovations line will include Toxic Waste-inspired flavors like sour blue raspberry, strawberry and lemon ice cream tubs; sour blue raspberry and strawberry mixed ice cream cones; sour lemon and apple ice cream screwballs; sour lemon and lime fusion lollies; sour lemon and apple spiral lollies; and slime center ice lollies in both sour lemon and lime and blue raspberry and strawberry flavors.
The line of canned fizzy drinks will kick off with sour blue raspberry, sour apple and sour lemon and lime. Other lines are also in development.
Both the frozen and the drinks lines will use packaging including the Toxic Waste drum and the Mr. Toxie Head character. The drinks launch is planned for Q1 Jan 2023. The frozen line will roll out in Q2 2023.
The Heathside range of Toxic Waste plush, clip-ons and key rings will also take its design inspiration from the colors of the Toxic Waste drum and the Mr. Toxie. The range will be available in a wide range of retail outlets, including grocers, toyshops and gift shops, from this fall.
“As a leading name in pop culture-inspired products we were delighted to have the chance to work with Toxic Waste Hazardously Sour Candy,” says Darren Epstein, pop culture specialist, Heathside. “The unmistakable and distinctive identity of this brand make it perfect for a company like ours that thrives on the style and sheer attitude that make Toxic Waste stand out.”
Caroline Mickler is exhibiting at Brand Licensing Europe 2022. Find out more info here.
About the Author(s)
You May Also Like