Caroline Mickler Signs Toxic WasteCaroline Mickler Signs Toxic Waste
Mickler will create a U.K. licensing program for Candy Dynamics Toxic Waste Hazardously Sour Candy.
November 13, 2020
Caroline Mickler has been appointed as the exclusive U.K. Licensing Agency on behalf of Surge Brands to develop a brand licensing campaign for Candy Dynamics Toxic Waste Hazardously Sour Candy.
“I am thrilled to be representing this dynamic brand which has a huge following,” says Mickler. “Launched in the U.K. in 2005 by distributor Newbridge Confectionery, the brand is recognized as the number 1 sour novelty product in the marketplace and has achieved extensive retail distribution including in Tesco, Sainsbury’s, Martin McColls, B&M, The Range, Home Bargains and Spar.”
Targeted licensed product categories will initially include food and beverage, apparel and accessories, health and beauty and gifts.
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