Warner Bros. Discovery Unveils 20th Anniversary ‘Elf’ Celebration

New “Elf”-inspired products and experiences help mark the celebration.

License Global

November 1, 2023

2 Min Read
"Elf" Movie Still, Warner Bros. Discovery
"Elf" Movie StillWarner Bros. Discovery

In honor of the film that has become a holiday tradition for families around the globe, Warner Bros. Discovery has new products, events and experiences to celebrate the 20th anniversary of New Line Cinema’s “Elf.”  The company-wide celebration includes new “Elf”-inspired anniversary products and experiences, TV programming, theatrical movie screenings and a new “Elf” social filter designed for fans to step into Buddy the Elf or Jovie’s signature outfits.

“For 20 years now, the film ‘Elf’ has securely cemented itself as a treasured holiday tradition, touching the hearts of generations of viewers,” says Robert Oberschelp, general manager, North America and senior vice president, global franchise management and brand product, Warner Bros. Discovery. “Fueled by the infectious holiday spirit of Buddy the Elf, Warner Bros. Discovery is going all in with an extraordinary lineup of ways to watch ‘Elf’ and engage with products, experiences, activations, and so much more to invite fans to partake in this remarkable milestone anniversary. Our aim is to inspire more and lasting ‘Elf’ traditions that families can enjoy for many years to come.”

The celebration will kick off in New York City on Nov. 7 at Buddy the Elf’s dad’s office, also known as the Empire State Building, when, for one night only, the landmark will be lit green and yellow to pay tribute to the film’s 20th anniversary. Viewers outside New York City can watch the Empire State Building live cam. Other festivities taking place at the building include “Elf”-themed shoppable window displays in the building’s Fifth Avenue Lobby Windows, Nov. 7-Jan. 1, a photo opportunity with a life-size version of “Buddy the Elf” on the building’s 86th floor Observatory beginning Nov. 10 and “Elf” movie screenings Dec. 3, 10 and 17 on the building’s 80th floor. Complimentary candy, snacks and beverages will be provided. 

"Elf" Christmas Jumper, Warner Bros. Discovery

Other highlights for “Elf’s” 20th anniversary celebration, which will continue throughout the rest of the year, include:

  • The return of “Elf” to the big screen this holiday season begins Nov. 17 in participating North American and U.K. cinemas

  • In November, viewers can watch “Elf” on TBS and TNT. In December, the film will stream on Max and Hulu and run all month long on AMC

  • The Food Network will also be hosting an “Elf-themed episode of “Christmas Cookie Challenge” on Nov. 23

  • The WB Shop has launched a new collection of “Elf” products to celebrate the film’s 20th anniversary, including apparel, accessories and holiday wrapping paper

Additional collaborations are coming across food, home, toy, collectible, publishing, fashion, accessories, footwear, pet, experiences, activations and events.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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