June 6, 2023
Jazwares has announced a new collaboration with McDonald’s to bring its Squishmallows plush figures to Happy Meals around the world. The McDonald’s Happy Meal offer will feature a total of 24 Squishmallows plush toys with each participating market running 10-12 designs. The range includes exclusive and seasonally themed characters. The promotion kicks off in various markets this spring.
“In partnering with McDonald’s we are able to bring fans a 360-degree Squishmallows experience that includes exclusive digital playlists and special-edition Squishmallows that will create one of the most elevated Happy Meal programs to date,” says Gerhard Runken, senior vice president, brand and marketing, Jazwares. “Happy Meals have featured so many iconic brands throughout the years, and this is a tremendous milestone for Squishmallows as we join forces with McDonald’s, one of the world's most trusted and recognized brands.”
The McDonald’s Happy Meal Squishmallows offer will include exclusive music playlists, powered by Universal Music Group, based on each plush character’s personality that customers can access by scanning a QR code on toy packaging or the Happy Meal box. The music playlists will support 14 of the 24 Squishmallows created for the program.
“This Happy Meal campaign brings the worlds of McDonald’s, Squishmallows and music together to elevate the fan experience and evolve our iconic Happy Meal brand in culture,” says Jennifer DelVecchio, senior director, global campaigns and alliances, McDonald’s. “Adding exclusive music playlists to our toys is a first for Happy Meal and we are extremely proud to collaborate with Jazwares’ Squishmallows, the No. 1 plush brand worldwide, and Universal Music Group on this initiative.”
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