May 26, 2023
The Golden Arches is celebrating Disney’s Ariel with a “The Little Mermaid” Happy Meal featuring under-the-sea and on-land characters such as title character, Ariel, along with Eric, Sebastian and Flounder – for a limited time and while supplies last at participating restaurants nationwide.
To help launch “The Little Mermaid” Happy Meal and inspire the future wavemaker in everyone, McDonald’s launched a national television commercial with Rhonda “Coach Rho” Harper, founder and executive producer, on behalf of Black Girls Surf to highlight the multi-award-winning competitive performance training camp and non-profit organization, spotlighting Maizy Gordon, Bethany and Anaya Malone, Macie Smith, Olivia Whyms and Penelope “Poppy” Brockhaus. The spot highlights the importance of kids like Ariel who make waves and create the change they want to see in the world. Beyond the water, McDonald’s has invited surfers to experience the magical blue carpet premiere of “The Little Mermaid” giving them exclusive access to the live-action film.
“This commercial with McDonald’s is a visual reminder that we are all little mermaids,” says Rhonda Harper, founder, Black Girls Surf. “Since 2014, our organization has coached hundreds of young girls from the shores of California by way of Costa Rica, to the beaches of Senegal. We are now surfing our way to the Junior Olympics.”
As part of its ongoing commitment to giving back to community programs, McDonald’s donated funds to Black Girls Surf, to help support the next generation of competitive surfers, and will host a special “The Little Mermaid” screening for Black Girl Surf’s members to see someone like them in such an iconic role on a big screen.
“At McDonald’s, inclusivity, imagination, and joy live in the DNA of every Happy Meal,” says Jennifer “JJ” Healan, vice president, U.S. marketing, brand, content and culture, McDonald’s. “For years we have worked with Disney to bring magic to life every day. ‘The Little Mermaid’ Happy Meal is an extension of that collaboration where even more fans can see themselves reflected in profound possibility and feel encouraged to dream big and make waves.”
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