The Peanuts gang will be featured on Hershey’s Kisses.

License Global

January 2, 2024

1 Min Read
Snoopy edition of Hershey's Kisses.
Snoopy edition of Hershey's Kisses. Hershey's

For the first time, the Hershey’s brand and Snoopy are teaming up to celebrate moments of togetherness and friendship with new Hershey's Kisses Milk Chocolates with Snoopy & Friends Foils and Heart Box.

Hershey's Kisses Milk Chocolates with Snoopy & Friends Foils feature the Peanuts characters on 18 unique pink and red foils. Snoopy fans will recognize favorites like Woodstock, Charlie Brown and Lucy playfully adorning the Kisses treats bag.

“Since premiering in 1950, the Peanuts comic strips have celebrated heartwarming and loving friendships through the eyes of Snoopy, Charlie Brown and the rest of the gang,” says Scott Shillet, vice president, global hardlines and promotions, Peanuts. “Bringing this collaboration to life with Hershey for Snoopy fans of all ages, via a beloved product like Hershey’s Kisses, is the perfect way to add a little sweetness to the Valentine’s Day season.”

“No matter how you plan on celebrating Valentine’s Day, or who you plan on celebrating it with, our Valentine's Day products are guaranteed to make the day a little sweeter,” says Brian Jones, senior associate brand manager, Valentine's Day, The Hershey Company. “From fan-favorites like our returning Hershey’s Kisses Chocolate Dipped Strawberry candies and new innovations like our Hershey’s Kisses Milk Chocolates with Snoopy & Friends Foils, our lineup makes every moment more loveable.”

Related:MINISO Launches Snoopy Collection

Parents, friends and Snoopy fans can grab these Valentine’s Day candies for a limited time starting this month at retailers throughout the U.S.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like