MINISO Launches Snoopy Collection

Snoopy has come to life at MINISO with the launch of a new collection with a wide range of products. Touching down in 13 MINISO stores across the U.S., the MINISO x Snoopy collection celebrates the black-and-white beagle and his friends across a range of accessories, including stationery, pens, notebooks, pencil cases, stickers, key rings, towels and more. 

For back-to-school shoppers, the collection also features handbags, backpacks, casual totes, water bottles, mugs and lunch boxes along with caps and socks to round out the pastel-colored collection. 

To celebrate the launch, MINISO unveiled a dedicated Snoopy-themed zone within its New York Tangram store, allowing customers to capture Instagrammable photos and engage in prize-centered events.  

The new Snoopy collection is available at 13 MINISO stores across the U.S., including locations in New York’s Times Square, SOHO and Tangram, as well as in California (San Francisco, Los Angeles, Irvine) and in Virginia, Washington and Texas.